ART DIRECTION & ADVERTISING
CHEVROLET: EXPERIENTIAL TOUR PRINT COLLATERAL
Art Direction | Production
Chevrolet's goals during this program was for consumers to find and experience the ideal vehicle that would fit their day to day lifestyle. Along with this we wanted consumers to learn more about the dealership locations & important facts about the vehicles.
For this project the client provided us with some direction, the Chevrolet logo and fonts. I helped put together a plan of action for the collateral needed, wrote copy, created copy styling, edited imagery, illustrated maps & created a color palette for the promotional program.
Programs used: Illustrator, Photoshop, Indesign
WITS: COMPANY BRANDING
Production
WITS mission is Working In The Schools as a non-profit organization that tutors Chicagoland youth with reading. Their goal with branding the collateral is to interest sponsors and create a consistent brand message throughout their organization.
For this project the client provided us with a list of specific collateral items needed, the WITS logo, copy, a color palette and fonts. I helped with the creation and styling of the annual report booklet along with it's production, edited imagery, illustrated maps & created additional collateral such as Gala invitations, business cards and more.
Programs used: Illustrator, Photoshop, Indesign
WITS: COMPANY BRANDING
Production
WITS mission is Working In The Schools as a non-profit organization that tutors Chicagoland youth with reading. Their goal with branding the collateral is to interest sponsors and create a consistent brand message throughout their organization.
For this project the client provided us with a list of specific collateral items needed, the WITS logo, copy, a color palette and fonts. I helped with the creation and styling of the annual report booklet along with it's production, edited imagery, illustrated maps & created additional collateral such as Gala invitations, business cards and more.
Programs used: Illustrator, Photoshop, Indesign
US FOODS: FOOD FANATICS LIVE SHOW PRINT COLLATERAL
Art Direction | Production
Food Fanatics Live(FFL) is an event that US Foods(USF) puts on several times a year in several markets. I worked on annual programs which had up to 13+ shows a year. Each year there was a new look and feel of the collateral created. The goal was to keep investors & restaurant owners excited about what US Foods has to offer.
For this project the client provided us with a list of specific collateral items needed, the USF logo, the FFL logo, copy, a color palette and fonts. I helped with the art direction of the materials, creation and styling of several booklets along with their production, choosing & editing imagery, illustrating maps & overall keeping the shows collateral organized when sending to production.
Programs used: Illustrator, Photoshop, Indesign
